I thought that this was the most interesting article we've gotten so far this year. I never realized that McDonald's went to such an extreme effort to keep all of their stores uniform. However, now that I take a step back and look at it, it's true. Although I have noticed some individuality; in the interior decorating. For example, our very on Barrington McDonald's has a 'fancier' air to it. Perhaps this is an attempt to reflect Barrington and our ideals, and entice more customers to eat there. The McDonald's corporation probably sees that Barrington is wealthy, and a part of the upper class, and took steps to capitalize on that. Once when I was in Florida, I went into a McDonald's decorated with an under the sea theme. Again taking a step back, I now realize that this is a gimmick for tourists to eat at that McDonald's; although it is exactly the same as every other McDonald's in America. This week I realized how often the general population falls prey to different marketing ploys that have been so thoroughly researched by companies.
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